October 29, 2008
You're sporting a Batman yarmulke on your head and a cubic-zirconia-studded Star of David pendant around your neck that would put Flavor Flav to shame. A plastic Moses figure stands posed next to your computer, ready for some sea-splitting action.
If you count yourself among the Heebsters and Sheebsters, you're proud to be a Jew and have no reservations when it comes to flaunting your J-bling. If this is all new to you, welcome to the world of hipster Jews.
That's the thinking behind Lisa Alcalay Klug's new book, "Cool Jew: The Ultimate Guide for Every Member of the Tribe" (Andrews McMeel Publishing, $12.99), which seeks to catalogue hip Jewish trends, from He'BrewBeer to Heeb magazine, while looking at Judaism and its culture through a post-denominational lens.
Also referred to as "The Heebster Handbook," Klug describes "Cool Jew" as "a field manual for 21st-century Jews." With chapters ranging from "Heebster, Know Thyself" to "Heebster Spoken Here," the book captures the social and cultural zeitgeist that defines modern cool Jews. "Cool Jew" picks up where the do-it-yourself "Jewish Catalog" series left off, aiming its content at the iJew who feels no shame in giving the gift of a virtual matzah ball to a Facebook friend. (more)